As the tech community eagerly awaited the release of Nvidia’s RTX 5090, expectations soared, driven by the card’s high-performance promises and a staggering price tag of $1,999. However, what transpired post-launch has been deemed nothing short of a “paper launch.” Retailers and consumers alike have experienced a disheartening reality, as supply chain issues have left many without access to the newest graphics card. Despite dedicated gamers camping out for hours hoping to nab one, reports indicate that very few units were available, and those in line often left empty-handed.
The aftermath of the RTX 5090 launch quickly became a subject of discussion across various online platforms. Reddit users took it upon themselves to monitor the availability of these coveted cards at Micro Center locations throughout the United States. Disturbingly, many stores opened their doors only to announce they had no RTX 5090 cards in stock whatsoever. The situation was particularly stark in areas outside of Tustin, California, which reportedly enjoyed the most plentiful stock. In stark contrast, other locations experienced a mere allocation of 10 units or fewer. The stark disparity in availability left consumers frustrated, exacerbating the sense of scarcity surrounding the product.
Compounding the disappointment of the RTX 5090 launch, the previous RTX 5080 seemed to offer a somewhat smoother entry into the market. While still facing stock shortages, the RTX 5080 proved more accessible, allowing customers to complete their transactions at major retailers like Best Buy and Amazon. The stark contrast between the two launches leaves many to wonder if Nvidia underestimated the demand or oversaw production complications. Individual accounts from users indicate that one determined shopper secured the RTX 5090 after a grueling three-day vigil in line, while others were issued vouchers at select stores, creating a sense of urgency among hopeful buyers.
The immense demand for the RTX 5090, juxtaposed with the stark shortage, has given rise to the all-too-familiar phenomenon of scalping. Many opportunistic individuals are capitalizing on the situation, listing these graphics cards on platforms such as eBay and Facebook Marketplace at exorbitant prices, often exceeding $5,000. Reports of listings reaching as high as $5,800 have circulated, further inflaming the anger of dedicated gamers who merely wish to purchase a card at retail price. Such practices not only disparage genuine consumers but also paint a bleak picture of the gaming market’s accessibility.
As Nvidia looks to course-correct in the wake of this controversial launch, the primary focus must be on rebuilding consumer trust while addressing the supply chain woes. With some retailers now offering preorders without guaranteed delivery dates until late May, the frustration experienced during the RTX 5090 launch continues to resonate. How Nvidia addresses these challenges will determine the long-term impact on its reputation within the gaming community and whether eager gamers will receive meaningful improvements in future product launches.